Regulating mechanical movements has been done in a very specific way for nearly a century. The talented team at HORAGE will present their MicroReg technology, which they believe will completely revolutionize the regulation of mechanical movements, featuring Andi Felsl, CEO and David Sharp, COO at HORAGE.

At the Windup Watch Fair in New York City, Bulova presents On My Watch, a photo exhibition in collaboration with Photoville featuring the work of Brian Alcazar, also known as 1$T. Alcazar’s street photography captures his inner circle: friends who are building, creating, and chasing their visions on their own terms. Each moves independently, yet together they form a larger force, a movement shaped by timing, ambition, and grit. As both participant and witness, Alcazar shows what it looks like when a community pushes forward, not waiting for permission but making it happen in real time. To expand on these themes, a special panel discussion will explore the intersection of photography and horology, as well as the authenticity of New York street photography. Panelists include Brian Alcazar, Sam Barzilay (cofounder of Photoville), and Jason Gong (founder of Complecto).

Shinola is a brand that has developed a strong reputation for connecting with its consumers through watches with stories to tell. These stories are inspired by the culture of the community and its creators. In this panel, we explore Shinola's creative process, powered by cultural influence, featuring Dana Mosa-Basha: Director of Marketing, Molly Wang: Senior Designer, and Greg Verras: Director of Watch Design.

Mr. Kikuo Ibe is the legendary Japanese engineer who created the iconic G-SHOCK watch. After breaking a cherished timepiece from his father, Mr. Ibe set out to design a watch that could withstand anything. His vision of “Absolute Toughness” led to the first G-SHOCK in 1983, redefining durability in watchmaking worldwide. At Windup, Mr. Ibe will share his personal story behind the creation of G-SHOCK and discuss his ongoing challenges and new pursuits. A postcard and product signing opportunity will be available immediately after his presentation.

Join us to celebrate 10 years of the Windup Watch Fair with over 10 of the original Fair participants. We’ll discuss how the watch world has evolved over the past decade, share our predictions for the future of the watch community, and take questions from the audience. We’ll also share a celebratory toast at the end of the panel. Hosted by Blake Malin, CEO and Co-Founder, Worn & Wound and featuring:

Andrew Perez, Founder, Astor+Banks

Bradley Price, President and Creative Director, Officine Autodromo

Chase Fancher, Founder, Oak & Oscar

Damir Armstrong, Senior Vice President, Duber Time (representing Mühle-Glashütte GmbH)

Andi Felsl, CEO, Horage SA

Jonathan Ferrer, Designer & Founder, Brew Watch Co.

James Lamdin, Vice President Vintage & Pre-Owned Timepieces, Analog:Shift

Kevin Müller, General Manager, Stowa

Michael Pearson, North America Brand Director, Christopher Ward

Steve Laughlin, Founder, Raven

V.J. Geronimo, CEO- The Americas, Oris Watches USA

Zach Weiss, Co-Founder, Worn & Wound

Join Worn & Wound Editorial Director Zach Kazan alongside contributors Brett F. Braley-Palko, Meg Tocci, and Griffin Bartsch for a lively discussion on the state of watch collecting today. From shifting tastes and emerging trends to the forces shaping the next generation of enthusiasts, this panel dives into how passion, perspective, and community keep watch culture evolving.

For many collectors, Timex represents the first watch that sparked their passion for horology. Now with the launch of Timex Atelier, the brand continues to inspire the next level for us in that collecting journey.  Guests are invited to enjoy a drink and join moderator Zach Kazan, Editorial Director at Worn & Wound, alongside panelists Tobias Reiss-Schmidt, CEO of Timex Group; Giorgio Galli, Design Director of Timex Group; and Zach Weiss, Co-Founder of Worn & Wound, for a conversation exploring the creation of Timex Atelier and the evolution of one of the industry’s most iconic brands in our industry.

Rebrands are important exercises in a constantly shifting marketplace. Designer and Worn & Wound contributor, Sam Amis is joined by Bremont CEO Davide Cerrato to dive deep into last year’s full rebrand experience. Together they will discuss the goal of the rebrand, the process, and positioning for Bremont’s future. With big corporate rebrands making headlines, this is sure to be a resonant and timely discussion.