March LA.B is a French watchmaking house founded in 2009 from the friendship and shared passion of its three founders. Drawing inspiration between Biarritz and Los Angeles, the brand blends timeless French elegance with Californian cool.
Its timepieces, refined and distinctive, reinterpret the codes of the 1970s through a contemporary and accessible approach. True to its “More with less” philosophy, March LA.B creates watches that are both understated and bold, designed with uncompromising quality standards and a deep attachment to French savoir-faire.
The iconic “green thread,” the house’s aesthetic signature, embodies this unique, elegant, and iconoclastic identity that defines the spirit of March LA.B.