The German watch manufacturer Deutsche Uhrenmanufaktur Glashütte (DUG) is committed to continue Glashütte's fine tradition of craftsmanship - but making it accessible to more people. The watches are crafted by skilled hands at the workbenches in Glashütte, but sales and customer interactions take place digitally - directly via the website and social media.
This approach offers several advantages: First, DUG can offer genuine Glashütte watches at affordable prices. Second, customers have the opportunity to configure their watch from various options. And finally, DUG stays close to its customers and knows what they want from their watch: high-quality details, all the features needed for everyday life, and a precise movement that can easily be serviced by independent watchmakers.